The Jabalpur Railway Division of West Central Railway is looking to increase its revenue by leasing out advertising space on the exterior walls of its train coaches and engines. The division is aiming to attract both domestic and international companies for this purpose. They have previously tried this initiative, but it...
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did not yield much success due to limited train routes and a lack of interest from companies. This time, the division has conducted a thorough study of train routes, timings, and coach conditions before inviting bids. The first train to feature this advertising will be the Somnath Express running from Jabalpur to Gujarat. The division plans to advertise on trains like the Somnath Express, Jammu Tawi Express, and Garib Rath Express, and are confident of success due to the expanded network of trains reaching 26 states.