The 'One District One Product' initiative aims to promote balanced regional development in all districts of India by selecting, branding, and promoting at least one product from each district. In Moradabad, Uttar Pradesh, a local artisan named Javed Akhtar is benefiting from this scheme by selling his brassware at a stall...
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on platform number one of the railway station. Akhtar, who manufactures his products by hand, said he earns between 10,000 and 12,000 rupees per month from the stall, which has helped him expand his market and sell his products across India, including Assam and Bengal. He credits Prime Minister Narendra Modi for the initiative and the opportunity it provides for artisans to showcase their products and boost their incomes.